So what can we do about it?

So what can be done? How can we fight back against the pernicious they? 

I think it can be distilled down to three simple, sequential questions – and sometimes all three questions aren’t necessary to improve clarity, incorporate nuance, and seek understanding.

1. Who is they?
2. Are they all they?
3. Why are they like that?

More on these questions shortly, but in the mean time, try them out next time someone drops a pernicious they.